Chock Full O' Nuts - Just One of My Vices

THE LETTER

Coffee! I drink it. I like it. I want it. There are very few out there that need it more than me. There is a homeless dude in front of the Burger King who holds a sign that states simply, "I need coffee." He might want it slightly more than me. I give him money. I hope he buys coffee with it, and not Miami hookers or South American crank. Speaking of which - besides my addiction to coffee, I am addicted to Miami hookers and South American crank. I can't afford all three. And Chock Full o' Nuts, being a corporation, is therefore my the most likely target for my forthcoming inquiry - how about you find it in your hearts and hook me up with some coupons? I'm so broke, I actually owe Miranda (not 100% certain that is her real name) $16 from our last session. My address is:

XXXXXXX

XXXX SW XX Ct.

Fort Lauderdale, FL XXXXX

Peace.

THE RESPONSE

Dear Mr. XXXXX,

Thank you for taking the time to contact Massimo Zanetti Beverage Company.

Thanks for your interest in our coffee, and we're happy to send you a

coupon to use!  With the information you have provided, I will be sending

this soon.

Try smartsource.com and redplum.com for occasional coupons.  Look also for

our occasional coupons in the Sunday paper coupon inserts, too.  Coffee

(and everything else) has gone up so much and coupons are a real blessing.

We value our customers and hope that you will continue to use and enjoy

our products. Again, thank you for contacting Massimo Zanetti Beverage; we

greatly appreciate your loyalty to our coffee.

Sincerely,

XXXXXXXXX

Consumer Response Center

Massimo Zanetti Beverage

Budweiser and the Breakfast Beer suggestion

THE LETTER

Two words - breakfast beer. Why not? Screw coffee and orange juice. Gatorade now has a morning beverage. Fast food joints are pushing their breakfast menu big time. The a.m. market is a goldmine! And beer makers need their share of the profit. And I'm not talking about a lame 'Blue Moon' type beer where some loser throws in an orange and calls it breakfast - I say make it twice as potent. After all, what better way to start your day than with some liquid courage to get you through the sales meeting. Why let Kahlua or Jameson or Bloody Mary mixers corner the market on breakfast beverage tomfoolery - beer is better. Toss in some minerals, vitamins, and a bacon aroma and you'll truly be the 'King of Beers.' Imagine - increased sales, thus creating jobs, thus boosting the economy, thus saving the world - in that order! Don't let the conservative fruitcakes dictate your marketing efforts. Breakfast beer. I repeat - breakfast beer. Has a nice ring to it, no? Speaking of a nice ring to it - "Happy Hour - 7am - 10am". Wow. That brought me chills. 
I'm here for you, Budweiser! Although, maybe my intentions are to make me feel less guilty about my tall boy and Cheerios routine every morning.   

Ok - I gave you the best thing since sliced bread - now hook me up with some coupons! 

Peace and happiness, 

Francis Ledbetter
XXXX NE XXth Ave.
Fort Lauderdale, FL  XXXXX

THE RESPONSE

Hello Francis,

Thanks for getting in touch.  I really appreciate you stopping by the site and sharing your suggestion with us.

I just wanted to shoot you a quick note and let you know that we did receive your e-mail.  I have forwarded it to the correct group for review.  Also, we quite a few ideas on a daily basis.  Please understand that not all of them can be implemented or used.  Our company sets our strategic direction months in advance, and therefore some ideas (even good ones) may not work with where we’re headed.  

Thanks again for getting in touch, Francis.  I wish you all the best and hope that you’ll enjoy the crisp, clean taste of an ice-cold Budweiser sometime soon!  Please let me know if there is ever anything I can do for you in the future.

XXX

Your Friend at Budweiser

1-800-DIAL-BUD (1-800-342-5283)

www.budweiser.com